Last Updated (April 27, 2026)

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REQUIRED: You must do at least 4 formats before you can receive the next payout (not just one - we have revised this)

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1. Dark Humor Format (Ex: Pet Passing Away)

How to create this:

  1. Film yourself with a shocked reaction and visual on screen text (same),
  2. IMessage needs to come from “Mom” and the avatar is a pet avatar explaining “I’m sorry but I died yeterday…”

Why this works? This presents a shock value to the viewer and it’s also super relatable for those who have had childhood pets. Cantina can be a great way to share shocking news (it’s not just for humor!)

Example:

https://www.instagram.com/reels/DW6rKgBkqBn/

2. Dark Humor Format (Ex: Grandma Passing Away)

How to create this:

  1. Film yourself doing a calm/normal activity (makeup, eating, getting ready).
  2. Add on-screen text that feels casual at first, then flips.
  3. Use an iMessage from “Mom” delivering shocking news like “Grandma passed away this morning…” Cut to a Cantina avatar continuing the story in an unexpected or absurd way.

Why this works? This uses emotional whiplash — the viewer expects something normal, then gets hit with shock + dark humor. It’s highly scroll-stopping and keeps retention high because people need to process what they just saw.

3. Dark Humor Format (Remake: Cat Passing Away)

How to create this:

  1. Start with a neutral or slightly concerned face.